Shot by photographer Alessandro Simonetti, the campaign shows off the playful nature of the collection, with on-trend pieces like bucket hats, leather joggers, and logo-covered, shearling bombers. Also included in the collection are youthful T-shirts, with slogans like “I’d rather be in Rochester. It’s got it!” — a nod to Champion, which was originally based in Rochester, NY — and everyone’s go-to zip-up hoodies that, at first glance, appear to have Coach C’s on them, but instead, feature Champion’s logos, further proving how organic the partnership is.