While those in the know most associate the Toronto native with the fashion business, she actually got her start in media. After interning “here and there” in her 20s at magazines, Erin eventually launched an eponymous apparel brand. While she lacks any formal business training and credits mentorship for helping her blaze a path in the fashion industry, Erin also displayed an early knack for self-promotion and seizing the moment: After spotting Mischa Barton shopping at a Toronto H&M at the height of The OC‘s popularity, Erin gave her a top that Barton was later photographed in. Her designs eventually caught the attention of retailers including Barneys New York, Nordstrom, and Neiman Marcus. Once against showing an ability to tap into the zeitgeist, she went on to launch Coveteur in 2010, inspired by a conversation at brunch after seeing The Social Network. That cemented her status as one of the leading voices in indie media. Next came Métier Creative, a behind-the-scenes agency and collective specializing in all things branding.

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