Amazon Prime Day is back – 12 July to 13 July to be exact. If you’ve never shopped the sale before, chances are you’ve heard about it, as the global retailer whips the digital world into a 48-hour buying frenzy with sale prices lower than any other Amazon sale of the year. The hype is real, but also overwhelming, with exclusive Prime user discounts available across seemingly every category of the site, much of which are available with Prime’s unlimited one-day delivery, as well as Amazon Prime Video, Music and Reading

To help you prepare, we’ve put together a helpful checklist of how to shop the day, as well as listed our favourite products to buy in the sales, from tech gadgets to suitcases and summer holiday essentials. For more, see our guide to the best travel items to buy on Amazon Prime day.

How to shop Amazon Prime Day:

  • Sign up: The sale is exclusive to Amazon Prime users, so it’s worth opting into the free 30-day trial ahead of the event, which can be cancelled at any time.
  • Save items in advance: You can save items you’ve got your eye on into lists, making it easier to find and purchase them on the day.
  • Shop local: Amazon is offering the chance to win up to £5,000 when you buy from one of their small local businesses.

Apple Airpods Pro with MagSafe charging case

Fire HD 8 Tablet

Samsonite S’Cure spinner cabin luggage 55 cm

Elizabeth Arden eight hour cream

2021 Apple Watch SE

Canon EOS 250D camera with a Canon EF-s 18-55mm lens

Polaroid Now instant camera i-Type

Portable hand fan

New Balance women’s fresh foam Roav running shoes

Ninuo UV-C water bottle

SONGMICS Picnic Blanket

Coco & Eve sunny honey Bali bronzing foam