With the online release of the collaboration nearing — if you live near a Gucci Pin pop-up shop, some of which are located in Brooklyn, Chicago, San Francisco, and Los Angeles, you can set up an appointment to shop now (though, according to the credits in Elle, Lopez’s jacket will set you back $2,500) — The North Face and Gucci are busy getting fans of both brands excited to shop. That is, by ensuring that all of the biggest celebrities are wearing pieces from it.