And just like that, Fenty might be no more. On Wednesday, it was reported that Rihanna’s LVMH-backed luxury fashion label was halting its operations, just two years after debuting. “Rihanna and LVMH have jointly made the decision to put on hold the [ready-to-wear] activity, based in Europe, pending better conditions,” LVMH said a statement. According to WWD‘s sources, a handful of Fenty staff members will continue working out of the brand’s Paris headquarters as they “wind down remaining operations.” The brand’s e-commerce site, which is where most of its distribution comes from, will be turned off.
