Interview with Sigourney Belle, Founder of Wild Business

Interview with Sigourney Belle, Founder of Wild Business

Sigourney Belle is the founder and creator of the Wild Business™ movement, that is allowing women the power, freedom, and respect of having their own business and being their own boss without losing themselves in the process.

“I see too many women playing by the old paradigm of masculine-derived business models, and wondering why they are failing.

You are a wild creature that is connected to nature. When you lose this natural connection, you lose your creative power – and your business can never get off the ground. There is another way, and you already know it. I’m here to help you remember.”

Sigourney Belle is on a mission to make sure more women succeed in business. Creator of multiple global businesses herself, she has seen firsthand what it takes to thrive in a masculine environment while carving her own path. Staying connected to her feminine intuition and creative genius, Sigourney will show you that when you tap into your wild nature, you create a business that is both successful and nourishing to your body, mind, heart and spirit.

Where did the idea for Wild Business come from?

Sigourney Belle: I founded my business on the principles of the wild and what is reflected to us in nature. Everything in nature flows freely. Nature is beautiful, organic and alive. I wanted to evoke this same kind of feeling through my business. My process is organic, evolving and based upon intuition. Always fluid and alive, awakened and ecstatic — my business embraces the raw essence and humanity of each of my clients. Many companies are built out of the old paradigm of masculine-derived business models, whereas mine was created to help people release the conventional business rules and norms of our society to ensure more people (especially women) are able to succeed by dropping their masks and realigning with their core truths.

What does your typical day look like and how do you make it productive?

Sigourney Belle: My day starts by preparing for it the night before. Before I go to bed, I do a dream practice to allow for clear thoughts and to enter a state of calmness. I then begin every new day by writing out my dreams from the night before to hold onto each dream’s key elements. This dream practice sets my intentions for the day and shows me what I need to know/focus on for my business. After this, I do yoga and start working with my clients. I value and view my morning ritual as essential to my success, so I protect it against interruptions from phone or email. I never even turn my phone on until after I’m finished with my routine. This practice ensures that I also remain productive throughout the day, because I’ve already set my intentions.

How do you bring ideas to life?

Sigourney Belle: I bring my ideas/visions to life and make the most of my days through mindful rituals. My evening ritual helps me access creativity and enter into the quantum plain. Moving around within this space and fully feeling each emotion is important, because these feelings spring from the same center that creativity comes from. If our creativity is stuck or stifled, we are not productive. Creating and maintaining a daily ritual opens up your mind and empowers you to achieve what you hope for in any given day.

What’s one trend that excites you?

Sigourney Belle: Many of the changes that are currently happening around the world today really excite me. People are finally waking up and realizing that things need to be done a different way. This is especially true in the working world. Professionals are starting to choose to work for themselves and live more creatively. Many people are finding that they truly don’t want to be managed/controlled by others, which is why we’re seeing more and more people working for themselves. This is another reason why I wrote my book, Wild Business, as well.

What is one habit of yours that makes you more productive as an entrepreneur?

Sigourney Belle: Dance, nature and ritual. Whenever I feel stuck, I immerse myself in nature instead of trying to force how to move through the situation. This is often the opposite of how people traditionally view productivity practices. Typically, productivity is viewed through the lens of getting the most done in a day — however, I am most productive and successful when I can distance myself from the work and connect with nature for fresh perspective and ideas.

What advice would you give your younger self?

Sigourney Belle: I’d tell my younger self to trust that there is a higher plan in place for me, even when everything seems to be working against me. I’d encourage myself to learn to surrender into that thought. I wish I’d been able to trust then that my struggles, pain and discomfort were all necessary contributors to the lessons I needed to learn to be of service in this world.

Tell us something that’s true that almost nobody agrees with you on.

Sigourney Belle: I believe that every physical health-related issue comes back to a disconnection with our true self and spirit. If we’re able to reconnect ourselves back to our original place, we can heal. I believe everything is healable. Having worked in the hospital system for almost eight years, I have seen that this is not the way that most people think. Most people are stuck inside of disempowering patterns of outsourcing their health-related concerns onto practitioners and external sources. When we can own that we are at the center of every experience (and to, some degree, even choose our lessons and experiences), we can also empower ourselves to change.

As an entrepreneur, what is the one thing you do over and over and recommend everyone else do?

Sigourney Belle: Ritual-setting and energy clearing practices. I recommend keeping separate spaces that are dedicated to work and to your home environment. If you merge them, it becomes hard to balance work and life. This is also why keeping a schedule is so important. Our external environment(s) sets up our internal environment. If there’s untidiness in a physical space, it’s reflected internally, as well and it becomes harder to think straight and have clarity.

What is one strategy that has helped you grow your business?

Sigourney Belle: Undoing strategy. For me, it’s about undoing the need for validation and the feeling that you need to follow someone else’s formula for business/success. You should come back to practices that enhance your own intuition. Something that helps you go into deep states of consciousness, which will be more powerful than following guidelines and strategies that have been handed to you by someone else. The strategies inside of your own mind are already strong and are there for a reason. Other strategies can amplify your intuition, but you shouldn’t compromise your beliefs just because someone said it’s not the correct way to do something.

What is one failure you had as an entrepreneur, and how did you overcome it?

Sigourney Belle: To me, failures aren’t actually failures. I understand the necessity of not having everything go exactly as you’d expected. One of my biggest lessons has been to have patience. In the past, I’ve tried moving my business from A to Z in a short period of time, and it created internal stress and cost me team members. This has resulted in me losing staff members along the way. Some might see that as a failure. However, I learned lessons from my experience. I discovered the art of cultivating patience and in trusting the process. When we set long-term goals, it’s not necessary for us to figure out every little detail at the start. We can write out our ideas, set actionable steps and wait for it to become a reality organically, rather than forcing it to fruition. Rest in the right timing (versus the “right now” timing) and don’t jump too quickly. Your business is like being in a relationship – it takes time to grow and deepen.

What is one business idea that you’re willing to give away to our readers?

Sigourney Belle: I would love to see a conscious media platform for the voices of leaders who have expressed the more taboo aspects of consciousness and spirituality. There’s a lot of censorship happening currently on social media platforms like Facebook and Instagram, so there’s a massive need for a safe and trusted space where the raw expression of leaders can come through without needing to be censored.

What is the best $100 you recently spent? What and why?

Sigourney Belle: One of my rituals involves buying myself something that represents any new version of myself or phase of my life that I step into — and having a photoshoot. This is an intentional practice for my brand and business, but I’ve also noticed that people listen to me more because I’m owning and staying rooted in my authority.

What is one piece of software or a web service that helps you be productive?

Sigourney Belle: I like to use Canva to create my branded content for Instagram, because their tools allow you to build an effective and attractive brand identity without paying for complex branding/design services. They also offer several free stock images, and the platform is simple to use.

What is the one book that you recommend our community should read and why?

Sigourney Belle: Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert. This book speaks to me because it focuses on feminine creativity and highlights how strong women really can be. This is exactly what I hope to inspire in people with my book, as well.

What is your favorite quote?

Sigourney Belle: Anais Nin: “I am an excitable person who only understands life lyrically, musically, in whom feelings are much stronger as reason. I am so thirsty for the marvelous that only the marvelous has power over me. Anything I cannot transform into something marvelous, I let go. Reality doesn’t impress me. I only believe in intoxication, in ecstasy, and when ordinary life shackles me, I escape, one way or another. No more walls.”

Key Learnings:

Sigourney Belle:

  • Follow your intuition, even if it’s not what society accepts as “correct”
  • Always speak your truth
  • Discover a ritual that works best for you, implement it and protect it

Originally published on


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